A new challenge for the company: supplements and nutraceuticals
During the Covid-19 emergency, the difficulty in accessing primary care has changed the relationship between patients, doctors, pharmacies, and hospitals, underlining the importance of local clinics. “This has led to a review of the healthcare system, recognizing pharmacy as a service hub” underlines Davide Polimeni, Chief Commercial Officer Primary Care of Dompé farmaceutici.
And from pharmacies, Dompé Pharmaceuticals has continued to innovate. The increasing attention to health, the new approach aimed at prevention rather than treatment, and the central role of pharmacies have created the foundation for a paradigm shift in corporate strategy. " We are committed to introducing the approach and quality of our pharmaceutical company to nutraceuticals and integration ", explains Polimeni. Analyzing the prevention and supplements market, it turns out that it is one of the most dynamic and ever-changing sectors in the pharmaceutical sector.
During 2020, the consumption of vitamins, minerals, immunostimulators, and probiotics increases by 28%, for an overall turnover estimated by Federsalus at around 3.6 billion euros. The Italian food supplements markets have constantly grown in recent years, conquering the primacy in Europe. 87% of the value is developed in local pharmacies and para pharmacies, 8% in large-scale distribution. That’s why these areas became so important and Dompé farmaceutici wanted to transfer the quality of its research in this market.
"For all health issues, we emphasize scientific evidence, thinking, building and bringing new proposals that are scientifically validated. With Bioritmon supplements, for example, we have adopted our model of work and validation on support for the immune system and energy metabolism. "
This new product brings with it a small piece of company history. Back at the Milan trade fair in 1960, the tonic Bioritmon was presented with the slogan “vitamins, jewels for health”. It remained on the market for many years, but over time the needs of consumers change and so did the focus of the company with other products.
When the time has come to choose the name of the new line of Dompé nutraceuticals, the decision was easier than expected. Honoring the company's history, the product was brought back to life with entirely new formulations, based on research and scientific studies. At this time, even if the regulation in the nutraceutical field is still a bit unstable, the choice of Dompé Pharmaceuticals was to apply strict standards similar to pharmaceutical. An important commitment that leads the company towards a new way of approaching the health system.