Position: Associate Director, Market Development and Peer to Peer Marketing
Reports to: Senior Director, Marketing and Pipeline Strategy
Summary:
Under the direction of the Senior Director, Marketing and Pipeline Strategy, the Associate Director, Market Development and Peer to Peer Marketing leads the development, implementation and management of Key Opinion Leader engagement plans involving the ophthalmology clinician community, with a focus on cornea specialists. Dompé is preparing to launch a first in class treatment, OXERVATE, for neurotrophic keratitis, a rare disease impacting approximately 65,000 people in the United States. Given the first-in-class nature and strong clinical profile of OXERVATE, it is important that the Associate Director, Market Development and Peer to Peer Marketing has strong relationships with thought leaders in the ophthalmology space and is able to effectively partner with them to communicate the potential impact that OXERVATE can have on patients. As an Associate Director, this person will aid in the development of tactics aligned with strategic imperatives and cross-functional objectives, including market education and launch effectiveness and will be responsible for overseeing work delegated to vendors to ensure quality and timely completion of deliverables or provision of services.
ESSENTIAL DUTIES:
- Aid the Senior Director, Marketing and Pipeline Strategy and the VP, Franchise Head in the evolution of the US strategic plan, brand strategy and market communications plan – leading components of these projects as appropriate
- Develop and execute a KOL engagement plan, including creation and oversight of the peer-to-peer education strategy and novel tactics to support information sharing between HCPs.
- Effectively translate scientific, clinical, market research and stakeholder interaction data into peer to peer strategies, messaging and tactical planning
- Create and execute a prioritized key scientific congress plan to increase the awareness of Dompé and OXERVATE, including recommendations of Congress sponsorships (meetings and donation levels), and coordination and approval of all internal paperwork
- Integrate plans for assigned programs and tactics into the overall launch plan for OXERVATE
- Oversee agency relationships and ensure that performance, deliverables and spend are optimized as appropriate
- Achieve expense targets for areas of responsibility; lead expense budget tracking and contribute to budget planning
- Communicate and collaborate with multiple functions across the organization, and serve as a key project team member on cross-functional projects, often with high visibility within the organization
- Gain approval for all marketing materials related to Congress support and other tactics related to job duties through the internal Medical, Regulatory and Legal review process, following relevant SOP
- Ensure compliance with all relevant laws, regulations and policies
QUALIFICATIONS/REQUIREMENTS
Education and/or experience:
- College degree is required, MBA or master’s level degree a plus (PharmD, RN, OD, MPH, PhD)
- The ideal candidate will have 8 years or more of pharmaceutical (or broader healthcare) commercial experience (with at least 5 years in marketing roles)
- Recent ophthalmology market experience required, ideally in anterior segment
- Experience in supporting and managing key strategic and tactical executions for US marketing efforts
- Pharmaceutical sales/sales management experience is preferred
- Demonstrated ability to launch new products and proven track record of driving brand growth
- Demonstrated understanding of pharmaceutical legal and regulatory requirements and impact on KOL interactions, and development of marketing strategy and materials
- Experience with cross-functional review committees and presenting to senior leadership is required
- Experience working with global colleagues a plus
Special skills/knowledge:
- Excellent oral and written communication skills and interpersonal skills
- Adept at forming and maintaining a collaborative work environment in and among cross functional teams, including global teams
- Knowledge and understanding of ophthalmology
- Demonstrate successful pharma/biotech KOL marketing with an understanding of expense budget planning, tracking and measurement/ROI
- Ability to respond appropriately to needs of key stakeholders and manage expectations
- Demonstrated ability to effectively manage time and set priorities in circumstances of conflicting requirement
- Excellent project management skills and follow through
- Demonstrated ability to excel in smaller fast-paced entrepreneurial organizations
- High performing marketer with the ability to set a vision and provide clear direction across diverse internal and external stakeholders
About Dompé
Dompé is a private, rapidly scaling global biopharmaceutical company founded in Milan, Italy, with a 165-year legacy of medical innovation. Nearly 90 years after its origination in 1853, it became a modern pharmaceutical company in 1940. Dompé’s foundation and private structure greatly influence its priorities today, enabling the company to innovate for the benefit of patients facing both everyday wellness needs and more rare conditions. Dompé operates two strategic areas in select markets around the world: Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States.
Today Dompé employs 700 employees worldwide and is rapidly scaling in the United States, Spain, Germany and France. In the United States, the company has an R&D hub in Boston and has based the commercial organization in the San Francisco Bay Area.
LOCATION AND TRAVEL:
- Individual will be field-based so location is flexible
- Overnight travel by plane and by car is required and will range from 50-60%, including some weekends to attend medical conferences and other meetings
WORK ENVIRONMENT and ENVIRONMENTAL CONDITIONS:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Highly qualified candidates should forward a resume and cover letter, including a statement of interest, availability, and experience to Human Resources (TBD) with the job title in the subject line.
Principals only; no recruiters please.
US Senior Product Manager
PRIMARY PURPOSE OF POSITION:
The Senior Product Manager reports to the Head of Marketing and will be a member of a newly developed commercial organization supporting the company’s efforts related to cenegermin eye drops, which are based on rhNGF (recombinant human nerve growth factor).
Approved in August 2018, OxervateTM eye drops (cenegermin-bkbj ophthalmic solution) is the first-ever topical biologic medication approved in ophthalmology and the first treatment indicated for neurotrophic keratitis (NK), a rare and progressive eye disease that can lead to corneal scarring and visual loss. Oxervate is also the first-ever application of a human nerve growth factor (NGF) as drug or treatment.
The Senior Product Manager will prioritize and deliver the assets that our Key Account Mangers will use to educate key stakeholders in the physician’s office about the product. The SPM will also play a role in refining the product launch strategy, critical success factors, behavioral objectives and tactics to ensure all financial (sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met. This individual will be required to contribute a high level of clinical and market expertise and lead various agencies, consultants, and global marketing partners to successfully maximize patient access to the product in the U.S.
The Senior Product Manager will be accountable for abiding by the core values of our Dompé culture, which are Integrity, Speed, Knowledge, Passion, Attention to Detail, Reliability, Flexibility and Teamwork. Individuals must possess an entrepreneurial spirit, be flexible, and adaptable to new situations.
MAJOR DUTIES OF POSITION:
- Develop and launching promotional campaigns, messages, educational programs and sales tools
- Help to guide strategic decisions and ensuring flawless execution of programs to HCPs and their patients
- Develop annual tactic plan, including highlighting knowledge gaps and planning appropriate market research of other tactics as needed (e.g. advisory boards)
- Leverage the knowledge of the team across our global organization, collaborating with external vendors and internal departments including marketing, legal, regulatory, medical affairs, corporate and compliance. Lead all projects through the local legal, regulatory, and medical review process
- Recommend and manage program budget, and use key performance indicators (KPI) to track success of promotional programs
- Comply with all laws, regulations and policies that govern the conduct of Dompé activities
- Conduct routine field travel with Key Account Managers (KAMs) and participate in local meetings to assess market landscape, messaging and utilization of resources
- Collaborate with KAM leadership to create effective and compliant training plan around messaging and resource utilization
KNOWLEDGE AND SKILL REQUIREMENTS:
Required Minimums
- Bachelor’s degree and advanced educational degree or experience in the Healthcare field required
- 5-7 years of biopharmaceutical experience; 2-3 years of biopharmaceutical marketing (managed care, brand, and/or product management) experience
Strongly Preferred Skills
- Strong track record of commercial and marketing success in pharmaceutical or biopharmaceutical industry; experience in new product launches
- Experience in “start-up” environments and prior work with rare or orphan disease products
- Experience working closely with field sales organizations to implement programs with measurable business impact
- Strong project management skills and experience managing multiple vendors
- Ophthalmology experience and relationships in anterior segment therapeutic area, in both private clinic and hospital/academic setting
- Self-starter who can thrive in a fast paced environment, who is able to effectively prioritize and balance multiple priorities
- Exceptional clinical acumen with the proven ability to excel in a scientifically complex and stimulating environment
- Keeps current and develops deeper and broader experience in own functional area
- Demonstration of successful working relationships with external stakeholders: physicians, patient advocacy groups
- Is open to and actively solicits feedback on performance and skill development needs
- Demonstrates appreciation for diversity of perspectives and approaches among peers
- Deep experience in managing advertising agencies, consulting companies and other vendors
- Expert understanding of U.S. biopharmaceutical Medical/Regulatory/Legal review process
- Expert in powerpoint and excel
- Exceptional communication and presentation skills, with the demonstrated ability to communicate effectively with diverse internal and external groups, customers, and key stakeholders.
CORE COMPETENCIES REQUIRED FOR SUCCESS IN THIS ROLE INCLUDE:
- Technical & Business Expertise
- Achieving Results
- Collaboration & Teamwork
- Decision Making
- Communication
- Leading Innovation & Change
LOCATION AND TRAVEL:
- Individual will work in corporate office located in San Bruno, CA
- Overnight travel by plane and by car is required and will range from 25-30%, including some weekends to attend medical conferences and other meetings
WORK ENVIRONMENT and ENVIRONMENTAL CONDITIONS:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SUPERVISOR: US HEAD OF MARKETING
INDIVIDUAL CONTRIBUTOR
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
