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On the video platform, research becomes social

Dompé YouTube Channel is now live. On the video platform, research becomes social

  • A virtual space where the Italian biopharmaceutical company opens a dialogue with its stakeholders through the language of video communication.
  • News from the Dompé research world, interviews, initiatives of Corporate Social Responsibility: all accessible with just one click.
  • Following the Dompe.com and Dompetrials.com portals, the YouTube channel represents a further step toward digital innovation, a bridge with no geographic limits or obstacles that reasserts the global vision of the company.

Milano, 17th February 2015. If one picture is worth a thousand words, a video is worth more than a million. What better way is there for a company to tell its story than through its multimedia content1?

It is precisely with this in mind that we created the official YouTube channel of Dompé, one of the leading companies in the Italian biopharmaceutical industry, which after launching the Dompe.com and Dompetrials.com portals in 2014, shows its commitment to continuing to pursue innovation on the web by creating a virtual “digital window” on its operation and business.

The channel is, in fact, a meeting point for many members of the Italian biotech community, which is focused on developing innovative therapeutic solutions for rare diseases that remain, to date, untreated.

The choice of the most used worldwide social video platform (created in 2007, it accounts today for a billion single users a month2)is not random: according to Cisco, the video traffic on the global network will reach 69% by 20183, and YouTube is already the second most used research engine and the third most visited site in the world, after Google and Facebook4.

And it is precisely the video language that marks the natural communication evolution of a company that regards the innovation and internationalisation process as a strategic asset in the course of its continued development. A set of play lists guide the users in order to ensure their easy access to the video content which is grouped according to the different areas of application. This content ranges from the Research& Development activities carried out by Dompé and focused on the areas of ophthalmology, oncology, diabetology and organ transplants, to interviews conducted at industry conventions and at press events; this is in addition to videos promoting corporate initiatives including projects of social responsibility undertaken by the Company.

“In the face of a world that rapidly changes the interpretation of concepts such as geographical reach and interconnection opportunities, communication must find cutting-edge technological solutions. With the launch of our channel on YouTube, we are conveying a clear and strong message about our commitment to a global presence in the digital innovation field” - explains Eugenio Aringhieri, Dompé CEO. A commitment that fits perfectly into our Research & Development and internationalisation strategy and that we hope will give a better opportunity to those who want to gain a more in-depth knowledge of a company that aims to provide solutions in healthcare areas with high demand for treatments, such as the ophthalmology, oncology, diabetes and organ transplant areas”.

YouTube has now redefined the rules for dialogue with the stakeholders. According to a recent survey conducted by Ipsos for Google, more than 40% of the Italian viewers would like a greater presence of companies on social media. 45% have declared that social media is more important than television and has cross-sectionally entered into the users' daily life: 39% of Italians accessing YouTube are between the ages of 18 and 34, and 51% are older than 35. More than 7 users out of 10 are married or living together and are employed; 57% have demonstrated to be very active, commenting and giving reviews on the videos they have watched5.

1 Source: http://idearocketanimation.com/4293-video-worth-1-million-words/

2 Source: https://www.youtube.com/yt/press/it/statistics.html

3 Source: http://www.cisco.com/web/IT/press/cs13/20130206.html

4 Source: http://www.jservice.com/Youtube-statistiche-e-curiosita-sul-secondo-motore-di-ricerca-al-mondo/index.aspx?m=103&f=1&idn=54

5 Sourcee: http://www.primaonline.it/2014/06/06/185808/5-falsi-miti-sugli-utenti-youtube-non-sono-tutti-teenagers-e-non-guardano-solo-gattini-infografica/